Praktika modelių vadybos agentūroje Berlyne
As a recent graduate from Vilnius University, Faculty of Communication, I had an opportunity to do an internship at the international top model management agency placed in Berlin which is built on the principle of providing personal services to international top talent.
My tasks were mainly at the art department. I had to do a research for the newest fashion ads, editorials, shows updates of models; communicate every day with other agencies around the world, photographers, clients to get visual updates on models and take care of the visual elements of creative work for new business pitches such as:
– visual content communication(website, blog, marketing materials, press kits, social media(Instagram)): to make a selection, edit/resize pictures, upload to the website, blog and other platforms, work with pictures, layout, text, editing and creating video material;
– social media communication: I was creating marketing calendar and uploading compelling content to the Instagram, suggesting new marketing strategies, increasing likes and followers, creating social media scouting ads campaign, a slogan of the company and social media scouting campaign;
Also I created a new design for Berlin fashion week show cards (https://models.com/oftheminute/?p=91426), prepared visuals for printing and more.
Besides my main tasks at the art department, I was helping to the booking department with data entry to the working platform (such as contacts or work schedules of the models), research for new clients, photographers, agencies, contacting brands for the cooperation; helping with selection of the best suited talent for a particular project/client and creating different portfolios for models depending on the agent/client request.
By all these tasks I learned a lot about the fashion industry and got familiar with both art and booking department, and was able to understand in which field I want to work in the future. I also improved my visual seeing and understanding, working with design software skills, information research, collection and processing skills and learned a lot about social media managing and marketing. By getting a freedom for creativity for design ideas I improved it also. Moreover, I gained national and international experience in model management, focusing on the art department of the fashion industry which is extremely intense and requires a fast thinking, adaptability, stress handling, attention to the details and emotional control – and I improved all of these competences during my internship. By feeling that my work is accepted and appreciated, I started believing in myself and gained self-confidence to share my opinion and suggestions which is very helpful for my future career. And the result of all the good experience during my internship – I got a job offer and this is the best acknowledgment and appreciation!